Desirel Lawrence

Senior UX Designer at VOLTSITE

Strategic

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Collaborative

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Communicative

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Proactive

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Organized

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Detail-Oriented

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Strategic • Collaborative • Communicative • Proactive • Organized • Detail-Oriented •

Skills

  • Accessibility (WCAG), Assessments, Blogging, Content Design, Content Strategy, Content Writing, Copy Editing, Copydocs, Copywriting, Courses, Creative Writing, Editing, Empathy, Localization, Marketing Emails, Microcopy, Presentations, Project Management, Search Engine Optimization (SEO), Storytelling, Style Guides, Transactional Emails, User Interface Text, User Experience Writing, Usability Testing, Voice and Tone

  • Design Strategy, Design Thinking, Information Architecture, Mockups, Sitemaps, Instructional Design, User Experience Design, User Interface Design, Visual Design, Web Design, Wireframes

  • Affinity Mapping, Benchmarking, Competitive Analysis, Contextual Inquiry, Qualitative & Quantitative Data, Surveys, User Personas, User Interviews, Website Audit, Website Report

  • Apple Keynote, Apple Pages, Figma, Google Docs, Google Forms, Google Sheets, Google Slides, Jira, Lokalise, Miro, Sketch, Squarespace, UserTesting, Webflow, Writer

  • Adaptability, Cross-Cultural Communication, Decisiveness, Dependability, Detail-Oriented, Effective Communication, Flexibility, Humble, Integrity, Interpersonal Skills, Lead by Example, Organized, Positivity, Proactive, Problem-Solving, Strategic, Team Player

 

Education

  • Scrum Master Certification

    Completion | 2021

  • UX Writing Fundamentals

    Certification | 2021

  • UX Design

    Completion | 2020

  • Lowell

    Bachelors Information Technology | 2012

  • Major: Information Systems
    Minor: Business

    Double ASc Degrees | Cum Laude | 2006

 

Roles

  • Volsite
    Sydney, Australia • Remote
    Jul 2022 - Present

    • Promoted to a new role

  • Voltsite
    Manhattan, New York • Remote
    Oct 2008 - Jul 2012 (4 years, 10 months), Apr 2016 - Mar 2021, Aug 2022 - Aug 2023

    • Designed User Experiences, storyboards, wireframes, prototypes, hint text, help text, button text, tooltips, empty states, error, and success messages

    • Wrote transactional emails, Dunning emails, and in-house writing tips

    • Managed the content style guide for how to use all terms and write.

    • Localized copy for 10 regions with Lokalise

    • Created, ran, and analyzed my own usability tests

    • Collaborated remotely and cross-culturally with the entire Product Team in Brazil, Portugal, Spain, etc.

    • Create and publish original UX Writing Challenges (ongoing)

  • Voltsite
    Manhattan, New York
    Jul 2008 - Sep 2012 (4 years)

    • Created clear, concise, and useful UI text that guides users at each step, so interfaces feel simple and compelling, plus designed soul-satisfying experiences that aligned business goals with user needs

    • Developed processes and workflows for conducting content audits and creating content style guides

    • Rewrote and redesigned popular apps and websites to illustrate my diverse skill set on my blog.

  • Quinter Design
    Rockville, MD
    Oct 2012 - Apr 2016 (6 years)

    • Worked with flagship company in Maryland to drive UI UX design inititatives.

    • Audited websites and compiled results into comprehensive reports, plus analyzed and synthesized qualitative and quantitative data to formulate design strategies

    • Created surveys, personas, sitemaps, wireframes and mockups to present to stakeholders for approval

    • Managed multiple projects and business operations simultaneously

    • Taught businesses how to design, market and manage their websites.

  • Culture Gaps
    Manhattan, New York
    Jun 2008 - Mar 2021 (5 years, 1 month)

    • Blogged about my books, Wiz Diary and Power of Paradise Wiz Diary to 12,000+ unique monthly visitors

  • Student Tutoring
    United States
    is an enjoyable pastime.

    • Involved in Algebra, Trigonometry, Calculus and more

    • Always a strong poponent of the fact that if you learn your Math and English well, you overcome some of your greatest hurdles in life, and it does not matter what the language is, as long as you can support it with a mathematical acumen you would fare well