Disney Plus: Writing a Better Sign-Up Experience for iPhone
See how I wrote and designed a better sign-up experience for the Disney+ iPhone app (unsolicited).
TGI Fridays: Writing Web Copy for Value-Conscious Diners
See how I used copy docs to rewrite and ultimately redesign TGI Fridays' web copy for value-conscious diners (unsolicited).
Ben & Jerry’s: Improving the Website’s Voice, Tone and Messaging
See how I improved the voice, tone and messaging on Ben & Jerry's website to communicate the brand's unique personality (unsolicited).
Gordon Ramsay: Writing Web Copy That Converts
See how creating a user story led me to improve the copy on Chef Gordon Ramsay's website (unsolicited).
Creating Listening and Speaking Assessments for Adult English Language Learners
Evaluating adult English language levels is important for students to be placed in the right class and teachers to have an effective, standardized procedure. This is my solution.